n.
   - a positive declaration intended to give confidence.
 - confidence in one's own abilities. 
▸certainty.
 - chiefly Brit. life insurance.
 
 
  Usage
  Assurance is used of insurance policies under whose terms a payment is guaranteed, either after a fixed term or on the death of the insured person; insurance is the general term, and is used in particular of policies under whose terms a payment would be made only in certain circumstances (e.g. accident or death within a limited period).