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Japanese bakery sensation Moropain pops up at Sheraton Taipei


日本人氣麵包店(MOROPAIN)進駐台北喜來登飯店


TAIPEI (Taiwan News) — Sheraton Grand Taipei Hotel is partnering with popular Japanese bakery Moropain for a limited-time pop-up.

Starting Saturday (Aug. 9), 14 of the brand’s most popular breads will be available through Sept. 30, including its famous melonpan, which draws long lines in both Hong Kong and Japan. The event will also debut two Taiwan-exclusive flavors.

Founded in 2014, Moropain sells over 200 breads per hour and is hailed by Japanese foodies as a must-try. Its Hong Kong debut earlier this year caused a sensation, with the signature tiramisu Japanese melon pan selling out instantly and becoming a social media phenomenon.

Chef Moronaga Hiroshi, with more than a decade of baking experience, is the creative force behind the brand. The logo, inspired by his daughter, reflects his philosophy of making bread an everyday source of happiness.

The beloved melonpan has been reinvented by Moronaga with a crispy outer layer made from French fermented butter and Californian almond flour, paired with his signature yogurt dough for a soft, moist interior with a tangy aroma.

The tiramisu version, which sparked a wave of DIY recipes after its Hong Kong release, has a sugar-crisp crust topped with special syrup and a creamy French mascarpone filling. Another standout, grape honey bread, combines French florentine with brioche dough mixed with caramel and rum-soaked raisins, finished with lemon zest for balance.

The French palmiers series offers a twist on traditional kouign-amann, using low-moisture dough folded 27 times to encase sugar and butter, creating a flatter, crispier pastry with rich caramel notes.

For the first time outside Japan, Moropain is also serving its second most popular item: donuts made with Yumechikara flour, fried at high temperature to minimize oil absorption, and filled with custard from Hokkaido fresh milk.

To mark the Taipei pop-up, Moronaga has created two limited-edition flavors: mango bubble melon pan and lychee jelly melon pan, joining the classic tiramisu and signature melonpan.
 
Lyla Liu Taiwan News, Staff Reporter  
2025-08-10  

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