解釋
廣告氾濫;廣告入侵(指廣告空間逐漸擴展到地板、廁所牆面、汽車、建築物等非場所的情形)(the gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings)
相關資料
Example Citation:
Three California start-up companies are racing to turn the average person's car into an advertising vehicle. . . .Not everyone is thrilled with this phenomenon. "It's part of ad creep," says Gary Ruskin, head of nonprofit awareness group Commercial Alert. "As ad budgets go up and clutter increases, ad firms are trying to find any innovative way to stick ads in front of our noses."
—Rodney Ho, "Start-Ups Are Wrapping Cars In Ads and Paying the Drivers," The Wall Street Journal, June 6, 2000
Three California start-up companies are racing to turn the average person's car into an advertising vehicle. . . .Not everyone is thrilled with this phenomenon. "It's part of ad creep," says Gary Ruskin, head of nonprofit awareness group Commercial Alert. "As ad budgets go up and clutter increases, ad firms are trying to find any innovative way to stick ads in front of our noses."
—Rodney Ho, "Start-Ups Are Wrapping Cars In Ads and Paying the Drivers," The Wall Street Journal, June 6, 2000
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詞條貢獻者:
MrMander
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最近更新:2013-07-29
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