lure1
/
l(j)ʊə/
v.
tempt to do something or to go somewhere.
n.
- a thing that lures a person or animal to do something.
▸the attractive qualities of a person or thing.
- a type of bait used in fishing or hunting.
▸Falconry a bunch of feathers with a piece of meat attached to a long string, swung around the head to recall a hawk.
Etymology
ME: from OFr. luere, of Gmc origin.