lure1
 
/
l(j)ʊə/
v.
 tempt to do something or to go somewhere.
n.
  - a thing that lures a person or animal to do something. ▸the attractive qualities of a person or thing. 
- a type of bait used in fishing or hunting. ▸Falconry  a bunch of feathers with a piece of meat attached to a long string, swung around the head to recall a hawk. 
Etymology
ME: from OFr. luere, of Gmc origin.